In an era dominated by Instagram and Pinterest, where many aspire to be a designer, meeting seasoned professionals like Jean Philippe Demeyer is truly inspiring. He stands out for his unwavering belief in authenticity and his journey from studying law to interior design. JP Demeyer emphasises the importance of structure in every design project, advocating that creativity can truly flourish within a well-defined framework. His approach to deliberately narrowing possibilities intrigues us, as it underscores the essence of carefully crafted design. Viewing each project as an installation rather than mere decoration, JP Demeyer emphasises that design goes beyond simply placing objects in a space—it is akin to a well-structured narrative essay where ideas can soar freely once the foundation is solidified. In this interview, Foyer delves deep into JP Demeyer’s unique perspective and creative process.

FOYER: How did you discover and define your distinct authentic style in this vast industry? How do you ensure it still is consistent across different projects?

JPD: It is quite simple. It is like a talent; either you have it, or you do not. It is akin to having a talent for cooking—there is no other way to explain it. You either have that talent or you do not, but you can develop it over time. It requires being tough on yourself, always trusting your style, and disregarding others’ opinions.

FOYER: Could you walk us through your approach when designing a new project? What inspires your creative process?

JPD: It is more of a method than a style because we appreciate several styles, however the method defines the path. For instance, we can create a Scottish hunting lodge or an Indian palace while respecting local traditions and aesthetics. That is why it is not defined by a single style but rather the method with which we approach our work.

FOYER: Could you walk us through your creative process when working on a project? How do you collaborate with clients to integrate their preferences while keeping your design integrity?

JPD: It all begins with ‘genius loci,’ Latin for the spirit of a place, when I undertake a project, such as designing a house for a client. I immerse myself in the location’s essence, always adapting to its unique spirit while maintaining my distinctive approach.

Secondly, I prioritise understanding the client’s preferences. However, placing the essence of the location first is paramount. Often, clients are uncertain about their desires. When I discern what they do not want, it becomes pivotal. This informs my creative process profoundly.

My methodology involves initially limiting possibilities. For example, when designing a Scottish home, I integrate Scottish traditions while respecting the client’s dislikes—whether it is colours, room layouts, or specific features like open kitchens or televisions in drawing rooms. These considerations blend with influences from other cultures, although I discard these specifics, they stay in my subconscious, influencing my unique interpretation.

Unlike using mood boards for inspiration, which seek associations, my approach is confrontational. I focus on key elements within a space, establishing a structured foundation before allowing creativity to flourish. This structured approach ensures sustainability and longevity in interior design, contrary to the haphazard outcomes often associated with eclectic tastes.

Choosing a thematic approach, such as painting all rooms white while incorporating coloured furniture and ceramics, exemplifies my commitment to a cohesive yet forward-thinking design philosophy. Whether it is a Scottish-themed room with tartan curtains or a blush pink house in Bruges, adherence to structure ensures enduring design integrity.

The concept of limiting possibilities resonates deeply with me—it is not about restriction but about channeling creativity effectively. Embracing limitations fosters a clearer path to achieving meaningful design outcomes, akin to the satisfaction of not endlessly scrolling on a phone. In a world where many desire everything but end up with nothing, I find that limiting possibilities leads to richer, more impactful results.

Ultimately, my design philosophy rejects nostalgic re-creations of the past, opting instead to transport elements forward into the future. This forward-thinking approach not only energizes my creative process but also ensures spaces resonate positively, free from the burdens of historical mimicry.

FOYER: How does sustainability influence your choice of materials and techniques in your designs?

JPD: Well, I am deeply passionate about recycling and repurposing leftovers of all kinds. My warehouse is filled with fabrics and furniture—especially old furniture that I buy whilst embracing antiques and recycling. I buy pieces, change their colours, paint them, and create cushions using patchwork. I aim for a distinctive, couture touch in interiors that cannot be replicated. This uniqueness defines our approach.

So, am I not in the pursuit of the best, cheapest, or most expensive materials? I am quite the opposite. I prefer a modest foundation for homes but believe in enriching interiors with our fabrics, colours, and combinations. I do not look for the most expensive marble for floors; I achieve richness through sustainable choices. Our designs are not about new, luxurious materials; they are about using what’s available, recycling, and creating for the future. That is our ethos.

FOYER: How has your personal journey shaped your voice and perspective as an interior designer? I understand you have studied law, then how come this transition into being a designer?

JPD: Yes. I have always had this talent within me, but I did not fully realise it until later. It is like cooking. When you are 18 and there is no one to cook for, you might pursue other studies. Then, around 24, you realise, “No, I want to be a cook.” It is a professional path one takes and commits to wholeheartedly.

Studying law instilled in me the resolve to never give up, to see things through to the end, and to motivate others. It is about pushing through challenges and guiding people in the right direction. Determination applies universally, not just in design. Whether in work or life, persevering and pushing forward is something we all aspire to achieve. It is incredibly fulfilling.

FOYER: How do you strike a balance between functionality and aesthetics in your designs?

JPD: As much as possible, I prioritise functionality. It must be practical and usable. For instance, take the concept of hiding televisions—it’s not my style. The television serves a purpose, so it should be visible. I appreciate honest interiors; honesty, to me, is inherently functional. I lean towards functional elements. When you introduce artificiality and pretence, functionality is compromised. It has to work, without question. Additionally, I avoid overcrowding spaces. I am not fond of the idea of constantly adding more; I believe in the personality of empty spaces—tables and surfaces left clear. To me, this is highly functional. You come home and can place something on a table, rather than it being cluttered with unnecessary items. This philosophy extends to kitchen surfaces as well; keeping them clear allows for versatility, enabling you to easily add or rearrange items as needed. So, for me, empty surfaces are crucial for functionality.

FOYER: Very functional indeed. So, how do you approach the aspect of styling homes beyond traditional interior design?

JPD: I dislike the term “decoration”; I associate it more with Christmas. Instead, I view our work as installations—our interiors are installations where every element, including the art on the walls, plays a significant role. I prefer an integrated, cohesive approach rather than assembling small, disparate items. I emphasise empty spaces because they offer potential—a space where you can envision adding something new without feeling compelled to fill.

FOYER: In three words, how would you describe your design style and philosophy?

JPD: Authenticity, Colour and Craftsmanship

Craftsmanship is of utmost importance for me. The most crucial elements are my artisans. They are the backbone of everything I create—whether it is objects in plaster, wood, leather, copper. India would be a dream come true for me.

My keen sense of colour is also pivotal. Many people claim to understand colours, but I perceive them differently. I excel in harmonising and contrasting colours because mastering the art of mismatching is more challenging than matching them. That is why I never rely on mood boards. Artisans, a discerning eye for colour, and a commitment to authenticity and honesty in my work—these are the cornerstones of my approach.

Jean Philippe Demeyer’s approach to design transcends conventional boundaries, emphasising authenticity, functionality, and a meticulous creative process rooted in craftsmanship. From his unique perspective on limiting possibilities to his dedication to sustainability and repurposing, Demeyer’s designs tell stories of places and cultures, each project treated as a cohesive installation rather than mere decoration. His journey from law to interior design reflects a deep-seated passion for artistry and structure, guiding his commitment to pushing creative boundaries while keeping integrity. Through his meticulous craftsmanship and keen eye for colour, Demeyer continues to shape interiors that not only inspire but also endure—a testament to his unwavering pursuit of design excellence and narrative depth.

 

Image credits: Jean Philippe Demeyer